Helping You Turn Visitors Into Customers

Hip Hip Hooray!!  I’ve finally managed to launch my long awaited personal blog site www.GoodSignal.com!

How Good Signal can help you

Good Signal is all about helping business owners to get more business from their websites. It’s about making sure your website communicate in a way that compels your audience to take action.

Why you need more than just a website

So often people treat their websites like a business startup ‘checklist item’. It’s just another thing they need to ‘get done’. Unfortunately, to enjoy the benefits of a website that actually converts traffic into business requires so much more.  Consider the following:

  • What do your visitors really want?
  • Why will they visit your website?
  • What key tasks will they need/want to perform on your website?
  • How clearly does your site communicate the benefit of your offering?
  • How easy is it for your visitors to take action on your website?
You need a digital strategy that includes customer profiling, user-centred design, and ongoing measurement of conversion rate. If you don’t know what any of those things means, then you’re probably not enjoying the sort of business that should be possible from your website.

Do you believe that the customer is always right?

If you agree with that statement, then it follows that understanding what your customers wants is key to the success of your website. Once you know what their problems, needs and goals are, you can set about building an online presence that works.

You have the power to be successful

All it takes is a little bit of motivation and the right advice. The motivation is easy – ignore the importance of communicating effectively with your audience, and your business will fail. As for the advice, check out my blog at www.GoodSignal.com.

What you will find on Good Signal

I’ve tried to include a mixture of information including:

  • Video blog tutorials
  • Screen cast reviews of other people’s landing pages
  • Tutorial posts about how to understand your audience
  • In-depth posts about Web Copywriting (how to produce good web content)

So head across now and take a look for yourself at www.GoodSignal.com

Blair - Hi, my name's Blair Keen and I'm the founder and Usability Director here at Additive Solutions. When I'm not in the office, I can be found flying upside down over the skies of Norwich!

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