Most business people have come to realise that having a website with a blog facility is an essential part of your digital marketing strategy. Every post you write is another hook in the ‘Google SEO stream’. Every post, is another entry point into your website for new potential customers.

That said, you still need your posts to arrive on page 1 of Google. Statistics still show that less than 8% of people ever go past page 1, so if your post isn’t there, you might as well have never even written it. Here are a few tips that we believe will help you to produce SEO friendly web content.

Write first for your readers, then for Google

I’m sure you’ve heard this before – Google loves content. The more niche, specific, and dedicated your post is to a certain topic, the more favourably it will be viewed by Google, and the higher it is likely to rank for relevant keywords and phrases. The good news is, this is exactly what your readers want as well!

Unlike your readers however, Google takes particular note of how frequently you use the same words and phrases. Google uses this frequency to help determine what your post is all about, and how to rank this page in relation to a user’s search term.

You can see then just how tempting it is to litter your blog posts with keywords and phrases. The problem with doing this however, is that it will make your posts less readable and dilute the effect of your message. After all, once you’ve got the reader to your site, it’s your message that will make the sale.

Think about your title, headings and use of emphasis

This is the most important part of creating SEO copywriting that performs well on Google. Your page title is the most important feature of your entire post. It tells both your readers as well as Google exactly what to expect from that point forward. The words you use in your post title are vital to the search keywords and phrases you are trying to target.

With these words in mind, try to position them at the start of the post title. For example, with this blog post we’re specifically interested in people searching for advice on SEO copywriting. You can see that we’ve used these words at the start of the title.

A less ‘SEO friendly’ way of writing this title would have been ‘A practical guide to SEO Copywriting’. The problem with this version is that Google tends to rank the title words in order of importance from left to right. You can see then, that by writing it the way we have, the keywords we are targeting will be noticed more prominently by Google.

But most importantly, have a plan

Whilst the idea of sharing our ideas and expertise with the world is initially appealing, the reality can become something else altogether! Take it from someone who knows – maintaining a high quality blog is hard work and can become very time consuming. The only reason any of us do it, is because the results can be astounding.

Like any task, the only way to ensure your efforts are not going to waste is to have a plan and a set of objectives. In business terms, the only reason you are producing SEO focussed web content in the first place is to attract more people to your site. Once they’re there, you want to keep them interested with high quality content.

Plan your target keywords and phrases before you start typing

You should be keeping an eye on your visitor statistics (and even Google Traffic estimator if you know how) to keep up to date with the sort of keywords and phrases your visitors are using to find you already, and which ones are being searched for but not finding your website.

Better still, get in touch with your current customers if you can, and ask them a few questions about the sort of keywords and phrases they might use to find your services. Also, try to find out what sort of information interests them most in relation to your products or services, and what would they like to see on your website.

Learn more about SEO copywriting to rank on page 1 of Google

Writing SEO web content is something which everyone is capable of producing. With only a little amount of effort you will find that you are able to publish posts which arrive on page 1 of Google. All it takes, is a little bit of reading.

The best resource we can recommend to learn about SEO copywriting in a quick and easy format, is Glenn Murray’s ebook titled ‘Practical SEO Copywriting – the DIY guide to writing copy for visitors’. This is by far the best resource for business owners who need to know the basic steps that will create results, without all the fluff.

Glenn is regarded as one of the worlds best web content SEO copywriters. His site ‘Divine Write’ ranks on page 1 of Google for dozens of keywords and phrases related to copywriting and Search Engine Optimisation.